for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up

Business

Microtising serves Sony at Wimbledon

Posted

July 4 - The bigger the better is normally the rule for advertising, but at Wimbledon this year, it's the other way around. Sony has launched a 'microtising' campaign of tiny adverts to promote its new ultra high definition television. As Ivor Bennett reports, it's the latest case of the ad industry harnessing new technology.

Business

for-phone-onlyfor-tablet-portrait-upfor-tablet-landscape-upfor-desktop-upfor-wide-desktop-up