Uber executives are travelling the globe to reassure regulators that the company is changing the way it does business. As Laura Frykberg reports, it follows a string of controversies that have hurt the ride-hailing firm's reputation.
With Uber's reputation in desperate need of repair. The ride hailing app is on a mission to fix it. Sending its execs around the world to reassure regulators that the company has turned a corner. (SOUNDBITE) (English) UBER TECHNOLOGIES INC.'S CHIEF BUSINESS OFFICER FOR ASIA PACIFIC, BROOKS ENTWISTLE, SAYING: "We have work to do, and we have acknowledged that, and we are hard at it, running very hard. " Last week Uber revealed a major cover up. Admitting it paid hackers 100,000 dollars to keep secret a massive breach last year. That exposed personal data from around 57 million accounts. It prompted governments around the world to investigate how the firm handled it. SOUNDBITE (English) JAMES HUGHES, CHIEF MARKET ANALYST, AXITRADER, SAYING: "Which is which is exactly why they're sending officials and as executives all around the world on this charm offensive say look over the past is no longer here we are trying to take this company forward. However the reputational damage is massive. I think the fact that they're doing this is a good thing for Uber. But will it work?" It's not the only controversy to stall the company recently. A stream of executives have left Uber in recent months amid sexual harassment claims, and business practices in Asia. The board also removed Travis Kalanick as its chief executive in June. (SOUNDBITE) (English) UBER TECHNOLOGIES INC.'S CHIEF BUSINESS OFFICER FOR ASIA PACIFIC, BROOKS ENTWISTLE, SAYING: "We have changed tacts in so many ways in a sense of dealing with regulators, dealing with governments." But there are signs some of its work practices have not. On Friday Uber lodged an appeal with the Supreme Court against a decision by a British tribunal that drivers deserve workers' rights such as the minimum wage. And an Israeli court has ordered Uber to halt a trial program in the Tel Aviv that it hoped would lead to full operations in the country.