After years of falling earnings the creator of Angry Birds, Finnish firm Rovio, has doubled its first-half profits. As Sonia Legg reports, it was a move to the big screen which helped boost the brand.
It's less angry, more chirpy for the makers of popular video game Angry birds. The transition from phone to movie screen - almost doubling Rovio Entertainment's first-half profits. The Finnish animation studio revealing on Tuesday that its revenue has risen to 179 million dollars. That, largely thanks to Angry Bird's 3D Hollywood release which revived the brand and boosted game sales. Even before the tickets were swapped for totals Rovio told Reuters the movie had been a big success. SOUNDBITE (English) KATI LEVORANTA, CEO, ROVIO ENTERTAINMENT, SAYING: ((FILE BUG NEEDED)) "It was very, very positive. It was clearly families who enjoyed the movie, and obviously the kids as well. And we were very happy with the results as well - nearly 350 million euros at the box office. So we are very happy." So happy, the company is reportedly set to go public. Some media reports suggesting a listing as early as next month is in the pipeline. Rovio declining to comment. That though could help fund a sequel scheduled for 2019. After years of falling earnings and cost-cutting the Finnish firm knows its not all fun and games and seems determined to ensure Angry Birds will be around to help it spread its wings.