Japanese toy and game software company, Bandai Namco Inc., opens Japan's largest virtual reality entertainment facility to the media. Ciara Lee reports
3500 square metres of gaming - this is Japan's largest virtual reality facility. Game software company, Bandai Namco, is behind the "Virtual Reality Zone" in the heart of Tokyo's shopping district. It boasts 15 different types of game including Mario Kart, fishing, and cycling through the sky on a winged bicycle. (SOUNDBITE) (Japanese) EXECUTIVE PRODUCER OF BANDAI NAMCO ENTERTAINMENT INC., JUNICHIRO KOYAMA, SAYING: "The message is 'lose yourself.' We made this facility because we wanted everyone to just lose themselves. You get to interact with friends in reality, not over the internet. You get to ask your friends 'hey you fell over a cliff just now are you okay?'" Particularly scream-inducing is the haunted hospital game, where players have to navigate through bloody hallways while being attacked by zombies. (SOUNDBITE) (Japanese) REPORTER FOR ONLINE NEWS OUTLET "TIMELINE," CHRISTINA KURATSU, SAYING: "The scariest thing was seeing people coming towards me trying to attack me. I kept saying 'who are you? I had no idea what was going on and was honestly panicking from start to finish.' The virtual hub will be open for an undisclosed period from the 15th July... And is expected to prove popular. Video gaming is big business in Japan, estimated to be worth over 12 billion dollars. With over 2 billion gamers around the world, the global games market is expected to generate over a hundred billion in revenues this year.