The social network is seeking to produce scripted, TV-quality shows and short-form content with big production budgets. Fred Katayama reports.
A new face in Hollywood. The Wall Street Journal reports Facebook is talking to Hollywood studios about producing scripted, TV-quality shows. The social networking company is considering production budgets as high as $3 million per episode. That would put it on par with high-end cable TV shows. Facebook's prime audience target: viewers aged 17 to 30. The programming may not cater to binge watchers. The Journal reports it'll release episodes in a traditional manner instead of offering up a whole season at once. Digital Trends editor-in-chief Jeremy Kaplan: SOUNDBITE: JEREMY KAPLAN, EDITOR IN CHIEF, DIGITAL TRENDS, (ENGLISH) SAYING: "We see young kids that are no longer interested in getting content directly from cable - there's this enormous market over there. And Facebook already has a lot of good will from people. People just like going to Facebook. If it can also be your video channel, the place you go for your videos, well, there's a great opportunity to lock a lot of consumers into even more time on Facebook." Facebook couldn't be reached for comment. Facebook is a Johnny-come-lately. Netflix and Amazon have been producing TV programming for years. And Apple hired top Sony executives to lead its video programming and just launched a reality show last week called "Planet of the Apps".