Video on demand service Netflix is ruffling feathers at the 70th Cannes Film Festival in France. As Kate King reports, this might be the first and last time time it competes unless it or the industry changes its rules.
Cannes is all dressed up for its biggest event of the year Will Smith and Nicole Kidman among those due to walk the red carpet But there's another name that has everyone talking, Netflix. A sign of times, or perhaps not, when it comes to Cannes. (SOUNDBITE) (English) EUROPEAN BUREAU CHIEF AT THE HOLLYWOOD REPORTER, SCOTT, ROXBOROUGH, SAYING: "They want to hold to this idea that cinema is something special and that movies should be seen on the big screen - later they can be seen any where else but they should first be seen on the big screen but Netflix at least doesn't accept that that's not what their model is and they're making a lot of big movies now and they're going to be making more big movies in the future." This year the Cannes Festival celebrates 70 years Change doesn't come easy to a country and an industry steeped in history And organisors now say this will be the first and last time Netflix can compete, unless it gives its movies a cinema release It's part of a wider industry dispute, that's seen the video on demand service rattle Hollywood by delivering TV shows and movies over the internet In April the company topped 100 million global subscribers and it has plans to spend 6 billion dollars on programming this year. (SOUNDBITE) (English) EUROPEAN BUREAU CHIEF AT THE HOLLYWOOD REPORTER, SCOTT, ROXBOROUGH, SAYING: "They've become a big financier of films almost a new studio and so that's where the conflict exists and I don't know if Cannes of the rest of the cinema industry can force Netflix to change it's model we're going to have to see these next two weeks will be an indication and the next couple of years we will see." Another U.S. streaming service, Amazon, will also compete at Cannes, but it DOES sometimes screen films at cinemas and hasn't come under the same level of attack. Ultimately though, it's the public which will determine who comes out on top.