Johnson & Johnson joined Verizon and AT&T in suspending digital advertising on Google's YouTube site over concerns their ads run next to offensive videos. Fred Katayama reports.
The backlash against YouTube widens. American companies are joining British brands in deserting Alphabet's video site. Johnson & Johnson saying Wednesday it's suspending digital advertising on YouTube. This comes one day after Verizon and AT&T did likewise - all three complaining that their ads appear alongside videos promoting offensive content or non-sanctioned sites. Some of those videos carry homophobic or anti-Semitic messages. Jackdaw Research analyst Jan Dawson said, "The bigger risk is this seems to be a backlash against programmatic advertising in general. There's this worry that you no longer have control over where ads appear." Other big brands like Mondelez International say they're monitoring the situation. Google's YouTube first came under fire in Europe from politicians and brands such as British retailer Marks and Spencer Group. Google vowed to overhaul its practices. It said it has begun reviewing its advertising policies.