PwC has apologised for an embarrassing mix-up at 89th Academy Awards, which saw the wrong film read out as the winner for best picture. Laura Frykberg reports on whether the mishap may have a knock-on effect for the firm.
It's famous for recognising on-screen drama This year the Academy Awards had its own real life one. Best Picture was wrongly awarded to La La Land. When the real winner was Moonlight. The error - caused when the presenters were given the wrong envelope to read. PricewaterhouseCoopers is the company in charge of that job. It's since apologised and said it's investigating the incident. (SOUNDBITE) (English) CITY INDEX MARKET ANALYST, KEN ODELUGA, SAYING: "It's a mistake which will perhaps embarrass them for some years to come. But I don't see the Oscars going elsewhere for their accountancy services and I don't see it having a major impact on PwC." It's the first time in living memory such a major mistake had been made at the Academy Awards. And the first by PWC in the eighty years its worked for the event. But whether the Academy itself will brush the blunder off as a harmless mishap is unclear. It's so far been unavailable for comment.