Traditional TV networks are following Netflix' lead by releasing all new episodes of a series at the same time. Bobbi Rebell reports.
Ready, set, binge. Big TV networks are following Netflix' lead by releasing all new episodes of a series at the same time. Walt Disney's network Freeform put the entire ten-episode season of new sci-fi drama "Beyond" on digital and on-demand platforms on January 2nd. Roughly 14 million people watched it during the first week, with more than 700,000 finishing the series. By January 10th, Freeform was ready to order a second season. Others include BBC, NBC, and, possibly, HBO. Lisa Richwine covers the story for Reuters. (SOUNDBITE) LISA RICHWINE, REPORTER, REUTERS, (ENGLISH) SAYING: "From the TV networks' point of view, there is also a tradeoff. You can put the whole series on at once, and a lot of people for maybe a week or two weeks. But you give you give up the buzz that you might get every week if you just do it once a week on television. So, you might get a show like "Scandal," a lot of people watched it every week, tweeting and saying "Oh my god, did you just see what happened in 'Scandal'?" Then they do it gain, and the next week, and the next week. So, you're giving up something is you put the entire season at once, you might be giving up weeks and weeks of social media chatter and buzz." Releasing all episodes at once is a way for more traditional networks to reach for younger, digital-savvy viewers, who want to watch on their own schedules.