The U.S. holiday shopping tradition of Black Friday saw an uptick in shoppers but in-store retailers continued to be eclipsed by cyber deals as online sales jumped. Gavino Garay reports.
Black Friday crowds finally hit the malls in the afternoon. But store traffic - on the biggest shopping day of the year - dropped 3 or 4 percent, according to one analyst. Instead, online traffic surged up to 20 percent from last year, as e-commerce sites like Amazon set the agenda for holiday shopping. Macy's online traffic was so high some shoppers saw delays entering its website. But for many, Black Friday at the mall is still a tradition. (SOUNDBITE) (English) SHOPPER MANDY GADILLA SAYING: "We come every year for Black Friday, so we just come and see to see what's out there, to see what's left, that's how we shop." (SOUNDBITE) (English) SHOPPER CHRIS GIBSON SAYING: "I have a big space in my living room and I've been watching TV in the other room for a while, so I said it's time to get a TV so I waited for Black Friday." The National Retailer Federation expects total sales this holiday season to jump 3.6 percent to over $655 billion. But MUCH of that is due to online shopping, meaning Black Friday could increasingly be a click from home instead of a mad rush to the mall.