iPhone fans in Asia became the world's first to snap up the newest model but crowds of enthusiasts and overnight campers were smaller than in previous years. Paul Chapman reports.
iPhone fans in Australia were the first in the world to get their hands on the latest incarnation. About 200 people queued in light rain at this Apple store in Sydney on Friday for the launch of the iPhone 7. Marcus Barsoum had been queuing since Wednesday for the iPhone 7 Plus version or any phone in a sought-after jet black. For him, as with many other disappointed fans, It wasn't to be. (SOUNDBITE)(English) MARCUS BARSOUM, STUDENT, SAYING: "I thought Apple being Apple, they would have some, they wouldn't sell out through pre-orders, they would have some aside for loyal fans like me." Outside Apple stores in downtown Tokyo there were smaller crowds than usual. Here too Apple said initial supplies of the larger 7 Plus model and the new jet black version of the smaller iPhone 7 were sold out. But Apple's sales in China are seen as an acid test of the company's year ahead. Despite the queues outside this store in Beijing chatter about the new iPhone on Weibo's been more muted compared to the debut of the iPhone 6. Some analysts say the new incarnation of the iPhone has too few major changes to win over fickle shoppers. Others are praising its new waterproof qualities, and upgraded camera quality. In Hong Kong people selling on their new iPhone 7 acquisitions right outside the official outlet was rife. Even here some said the mark-up of about HK$800, equivalent to just over US$100, wasn't as excessive as in the past.