A South African entrepreneur wants young people from disadvantaged backgrounds to come together to forge new ideas - Dillion Phiri's 'Creative Nestlings' agency showcasing the work of emerging designers, artists and musicians who want to earn from their art. David Pollard reports.
It looks like paradise. For many it is. Especially if you're white. Chances are you're in charge of South Africa's economy - almost certainly in the creative fields. Not everyone thinks it has to be so. (SOUNDBITE) (English) FOUNDER, CREATIVE NESTLINGS, DILLION PHIRI, SAYING: "They say you won't let us in the door, guess what we are going to create our own doors...." Dillion is co-founder of Creative Nestlings - a multi-discliplinary creative agency. (SOUNDBITE) (English) FOUNDER, CREATIVE NESTLINGS, DILLION PHIRI, SAYING: " ... we are going to create our own rooms and stuff so that's what we are seeing a lot. We are starting to see a lot more ... even agencies now are starting to catch up with that, even brands are catching up." Along with its online platform - 'The Nest - Dillion and his peers invest in urban youth and have their own think tank. Designer Tendai is happy to pay the 51 dollars a year membership fee - working on the quality of his clothes - and entrepreneurial skills. (SOUNDBITE) (English) DESIGNER, TENDAI GAVA, SAYING: "The most difficult thing I find is be consistent .... from one cap, one t-shirt to ten all it took was the consistency, the idea was there but one was not enough once we knew that the one could pitch." But if the two decades since apartheid ended have moved quickly, progress on equality has not. (SOUNDBITE) (English) MUSIC PRODUCER, KARL NDEBELE, SAYING: "I feel like African people, black people in general, coloured people have always been part of the creative space. It's not something new. We have always been creating. It's just that we were closed out." And right now, white incomes are still nearly six times that of the four out of five South Africans who are black. One reason to press fast forward for change.