The European Commission says Alphabet's Google is abusing its dominant position and blocking advertisements from rivals. Fred Katayama reports.
The European Commission charged Alphabet's Google with blocking ads from rivals. This relates to Google's AdSense platform. Google acts as an intermediary for websites of online businesses with searches producing results that include search ads. European Commissioner for Competition Margrethe Vestager. (SOUNDBITE) MARGRETHE VESTAGER, EUROPEAN COMMISSIONER FOR COMPETITION, (ENGLISH) SAYING: "They hindered competition, and they stifled, of course, also choice, and innovation to the detriment of consumers." This marks the third time EU regulators have brought up an antitrust charge against Google. Regulators also reinforced their earlier preliminary conclusion that Google had favored its own comparison shopping service over its rivals in search results. Scott Kessler of S&P Global Market Intelligence: (SOUNDBITE) SCOTT KESSLER, DEPUTY GLOBAL DIRECTOR, EQUITY RESEARCH, S&P GLOBAL MARKET INTELLIGENCE (ENGLISH) SAYING: "Really all you have to look at is how big, and how successful, and how powerful Google has been in Europe. In fact, with market share, in some countries, far above that in the U.S., particularly when you look at, say, search activity and search advertising. So, I do think Europe is trying kind of level the playing field." If found guilty, Google could face fines up to ten percent of its global turnover for each case.