A 24-year-old Nigerian blogger and medical scientist gives Barbie dolls a modesty makeover - adding a Hijab. As Grace Pascoe reports 'Hijarbie' has attracted a large internet following.
Tall Barbie, petite Barbie, curvy Barbie and... 'Hijarbie' Barbie The dolls have a new look in Nigeria. With added Hijab and modest clothing they become 'Hijarbie's'. Haneefah Adam is behind the makeover. (SOUNDBITE) (English) HANEEFAH ADAM, HIJARBIE DESIGNER SAYING: "I think it is important for a doll that reflects certain cultures in Nigeria. It helps with an impressionable young girl that can identify with an hijab wearing doll and would be able to identify with her roots." Haneefah designs 'Hijarbie's' to reflect modern Muslim culture and religion. What started out as a hobby - has quickly turned into a business, with the help of social media. The 'Hijarbie' Instagram page has over 63,000 followers - and so far 200 pieces have been sold - through a UK distributor. (SOUNDBITE) (English) HANEEFAH ADAM, HIJARBIE DESIGNER SAYING: "I didn't really think about it immediately that way, as a business idea, I just started the page to show my creative side." Many Nigerian women and girls are keen to get their hands on a 'Hijarbie' (SOUNDBITE) (English) RASHEEDA HASSAN, STUDENT SAYING: "Most dolls I know they are not usually well dressed and properly dressed like the Hijarbie, so I find it to be very nice and something that anybody would love to have." (SOUNDBITE) (English) AFOLABI MAJIDAT, STUDENT SAYING: "Seeing them wear hijab and all makes me feel like wearing it because I wish to look like a doll sometimes." Haneefah trained as a medical scientist But that's now on hold as she works to create a new brand and prove her designs aren't just child's play.