As Britain's Queen Elizabeth turns 90 a new report values the monarchy at more then £58bln. As Hayley Platt reports, some also say there's evidence she's boosted stock markets in commonwealth countries.
There's nothing like a royal celebration to bring tourists to Britain. Many wanting a glimpse of the Queen as she turns 90. And it seems she doesn't just pull in the crowds. Brand Finance says the royal family is worth 58 billion pounds to the UK economy. They add more than £1 billion a year to Britain's coffers. (SOUNDBITE) (English) BRAND FINANCE, DAVID HAIGH, SAYING: "It's like a giant PR campaign for the UK and we put several hundred million on that. We then look at the specific boost to companies as a result of royal interest, royal endorsement, royal usage and in relation to each individual whether it's George or Charlotte or Kate, they have a significant effect on the companies that they patronise." That's not all, according a CMC Markets study, commonwealth countries have also avoided the worst of the recent market turmoil by being a "cornerstone of stability." Others agree she has a positive impact. (SOUNDBITE) (English) ETX CAPITAL HEAD OF TRADING, JOE RUNDLE, SAYING: "She's a massive influence on the culture of the UK and that reflects in the regulation and the business environment, so yes I think definitely she's governed and reigned well and that has had a positive affect to the environment that the UK and the Commonwealth has grown in." Brand Finance also has some money-making tips for the royal family. It thinks they could sell the royal warrants they award to selected companies instead of giving them away. (SOUNDBITE) (English) BRAND FINANCE, DAVID HAIGH, SAYING: "They should be allowed to charge an explicit royalty to the users of royal warrants and that would provide funds either to the government or to charity or to the royal family." That might be something the next generation could ponder as they strive to show they're still good value for money.