Twitter wins the bid to broadcast Thursday night National Football League games online, beating Verizon, Yahoo, and Amazon. Bobbi Rebell reports.
Twitter expanding its sports playbook. The NFL announcing that the microblogging site will broadcast Thursday night National Football League games live online this fall. Commissioner Roger Goodell tweeting: "This fall Thursday Night Football will be streamed live @twitter so fans will see more of this." Twitter stock rose on the news. The social media site will stream ten games that CBS and NBC will also broadcast. Twitter won the bidding war against a number of companies, including Verizon, Yahoo, and Amazon, according to Bloomberg. The two already have a multi-year video deal that includes in-game highlights from pre-season through Super Bowl 50. Also, Anthony Noto, Twitter's chief financial officer, previously held that same job at the NFL. According to Recode, Twitter paid less than $10 million for entire ten game package, while rival bids topped $15 million. In it's pitch, Recode said Twitter played up the company's global scale and total audience of 800 million.