Nike unveils the long-anticipated self-tying sneaker, the HyperAdapt 1.0. Bobbi Rebell reports.
Nike leaping ahead of rivals with its much-anticipated self-tying sneaker. The world's biggest sportswear company unveiling the HyperAdapt 1.0. The shoe has an in-sole motor that can tighten and loosen laces to respond to an athlete's motion. Nike's Tiffany Beers: (SOUNDBITE) TIFFANY BEERS, SENIOR INNOVATOR, NIKE, (ENGLISH) SAYING: "You take the shoe. You just slide it on. When your heel hits the sensor, it will automatically close and adjust to a comfortable fit." There are also manual controls - just in case the battery runs out. Nike isn't the only company trying to give their projects a jolt. Christian Allaire of Footwear News: (SOUNDBITE) CHRISTIAN ALLAIRE, ASSOCIATE FASHION EDITOR, FOOTWEAR NEWS, (ENGLISH) SAYING: "Brands are doing these technology events in their own way. We saw 3D printed shoes from United Nude. We've seen loaded soles that make athletes jump higher, so they are not always as grand as what Nike is doing, but people are definitely thinking about it." No price details yet, but the shoes will launch during the 2016 holiday season, and will only be sold to members of the company's updated Nike + app.