Keeping customers trust is a big theme at the International Motor Show in Geneva. As David Pollard reports, the emissions scandal is a hot topic, even with CEOs from rival auto makers.
Under the spotlight - not only the brand - but the man who leads it. Matthias Mueller of VW facing the press at the Geneva Car Show this week. Seeking to restore what was so readily, so rapidly lost: customer loyalty. The official line is that progress is being made. Audi board member Dietmar Voggenreiter. SOUNDBITE (English) AUDIT AG, HEAD OF SALES AND MARKETING, DIETMAR VOGGENREITER, SAYING: "It's clear we will fix it, we will solve it, the diesel issue but let's have a look in the future, we are not standing at this point still, we are going ahead." On display at Geneva - the very latest expressions of green vehicle design. But back home, VW faces new litigation over dieselgate. A German VW owner now bringing a court case against the carmaker. The latest twist in a scandal that's put it in the firing line of a 46 billion dollar US lawsuit. IG's Alastair McCaig. SOUNDBITE (English) IG, MARKET ANALYST, ALASTAIR MCCAIG, SAYING: "This will potentially set a template for other court cases and they will be very conscious of this. So this could drag on a little while as much as Volkswagen would undoubtedly love to put this to bed quickly." In the meantime, communication and honesty, are everything. Carlos Ghosn of Renault-Nissan. SOUNDBITE (English) RENAULT-NISSAN CHAIRMAN AND CEO, CARLOS GHOSN, SAYING: "You can always say we can do better, reviewing the things before. What's important is at the end of the day, you know, trust continues with your consumer, with the public, and for this, car makers have to be extremely transparent." VW building trust again could be a long road. Latest figures show Europe bought 1.1 million cars in January - a rise of 6 per cent. VW: its registrations 4 percent down as its emissions scandal continues to hurt sales.