Advertisers are paying $5 million dollars for thirty-second spots in this weekend's Super Bowl, hoping to share the spotlight with the big game. Bobbi Rebell reports.
Beer is always big at the Super Bowl, where ads are now running at a cool $5 million for a thirty-second spot. Bud Light brings it this year with comedians Amy Schumer and Seth Rogen. Many newbies - big and small - are making their debuts at the big game. Ad Age TV reporter Jeanine Poggi: SOUNDBITE: JEANINE POGGI, TV REPORTER, AD AGE, (ENGLISH) SAYING: "We're seeing lots of brands like, big names, names like Amazon and Colgate, who have never advertised in the Super Bowl before, coming in. And then you're seeing a lot of smaller brands, names like Apartments.com, Quicken Loans, SoFi, SunTrust. Just a bunch of smaller brands really looking to come and be a part of the big game, more so than we've seen in the last couple of years." Kia is hoping its "Walken Closet" spot, starring actor Christopher Walken, extends beyond the big game. It used IBM's Watson technology to identify social media influencers. Kia sent them the same colorful socks seen in the commercial to make content using their hashtag #AddPizzazz. Kia Motors Michael Sprague: SOUNDBITE: MICHAEL SPRAGUE, CHIEF OPERATING OFFICER FOR KIA MOTORS AMERICA, (ENGLISH) SAYING: "Socks are really cool and hip these days, and, so, you'll see people wearing the socks in different environments, but also not just that, but showing their artistic side." And what would a Super Bowl be without cute animals? Heinz has a running pack of hot dogs. And Coldplay and Beyonce will have company in the singing category, an adorable herd of singing sheep, courtesy of Honda.