Putin inspired fragrance aims to ''unite,'' but might just divide shoppers based on its scent. Sharon Reich reports.
STORY: If you're one of those people who can't get enough of Russian President Vladimir Putin, things are looking up. A new perfume inspired by the president himself, is now on sale at a Moscow department store. The fragrance, called "Leaders Number One," comes in a sleek black-glass bottle and a 6500 ruble price tag, which is about $95 U.S. dollars. The scent, which creator Vladislav Rekunov hopes to present to the leader himself, contains hints of lemon, blackcurrant and fir cones. SOUNDBITE: Vladislav Rekunov, Perfumer, saying (Russian): "The composition was designed to be warm and well-rounded ... and I would call it 'uniting.' So it's not an aggressive scent, rather it's attractive, matter-of-fact and natural." He says videos of the leader inspired him. Yet, despite "warm" and "uniting" qualities of the fragrance, most shoppers rejected the offer to test the new fragrance for free. And these two men on a Moscow street who agreed to try the Putin-themed scent -- say it smells like "cheap" perfume. The fragrance is the latest in a large collection of Putin-themed items on sale that aim to strengthen the Russian leader's cult of personality.