After years of holding out, the Beatles are making their music available on free streaming music services just in time for Christmas. Bobbi Rebell reports.
Santa is bringing a big present for Beatles fans. The band's music will finally be available for free on streaming music services, according to the Beatles's website. Starting at 12:01 am local time on December 24th, fans will be able to hit play on nine services including Apple Music, Spotify, Tidal, Google Play, and Amazon Prime. For years the band had worried that its song catalog could be devalued by selling individual songs or falling victim to digital piracy. Manhattan Venture Partners Max Wolff: SOUNDBITE: MAX WOLFF, CHIEF ECONOMIST, MANHATTAN VENTURE PARTNERS (ENGLISH) SAYING "It was a long complex negotiation, but we got to the top of the mountain, and, increasingly, the way the world listens to music will now include the way the world listens to and loves the music. " Wolff believes the addition will help bring in older listeners to the streaming services. It is a big win for streaming services. Younger artists like Adele and Taylor Swift have decided not to release some of their singles to the free versions of music streaming services, and given their strong industry clout, may continue to hold back.