Apple Music strikes a deal to exclusively release Taylor Swift's ''1989 World Tour Live'' concert video on December 20th. Fred Katayama reports.
Wildest dreams come true for Apple. It sealed a deal with pop superstar Taylor Swift. Its music streaming service, Apple Music, will exclusively release her "1989 World Tour Live" concert video. The singer tweeted a trailer for the video, which will air on December 20th. She also sent out a tweet about an interview discussing the video on Apple's radio station, Beats 1. Analysts say the deal is a big win for Apple Music, a latecomer to streaming. The company entered the streaming market in June, and now, it's going up against more established players like Spotify and Songza which boast more subscribers. Working to Apple's benefit is its huge base of iTunes users. Taylor Swift has a history with Apple. Last November, Swift pulled her entire catalog from Spotify and refused to offer her latest album, "1989," on streaming services, saying the business drastically hurts paid album sales. Then, in June, she successfully pressured the company to pay artists during Apple Music's free three-month trial. She then allowed Apple Music to carry "1989."