Durex have launched a campaign to get an official condom emoji made. Rough Cut (no reporter narration).
Condom maker Durex says it is calling for the creation of a safe sex emoji and presenting an official submission to emoticon maker Unicode on Wednesday, World AIDS Day. In the run-up to the day, used to unite people around the world in the fight against HIV/AIDS, Durex launched a social media campaign last month "to create the first official safe sex emoji", asking users to use #condomemoji. In an age of smartphones and tablets, emoticons, the small icons which can express emotions or physical things, were "crucial" to how young couples communicate, Durex said. Citing its own research, the company said in a statement some 80 percent of 16-25 year olds find it easier to express themselves with emojis. Some 84 percent felt more comfortable using icons when talking about sex, Durex added.