A Reuters/Ipsos poll found a majority of U.S. consumers plan to do most of their online shopping at Amazon.com, beating out Walmart, Target and Macy's. Fred Katayama reports.
Americans online are favoring a name synonymous with e-commerce to buy their holiday goods. A Reuters/Ipsos poll found 51 percent of U.S. consumers plan to do a majority of their online shopping at Amazon.com, handily beating out the dotcom sites of Walmart, Target and Macy's. The poll also found that 8 percent of adults plan to shop only online this year, compared to 6 percent a year earlier. Traditional retailers have been shelling out billions of dollars to try to capture web demand and expand online. Target and Walmart have invested $1 billion each in such initiatives. But Target said Wednesday its digital sales came in lower than expected. Walmart said its online sales were also sluggish. Amazon, on the other hand, posted a 28 percent jump in quarterly North American sales. Amazon will jump-start holiday sales, launching big bargains a week ahead of Black Friday. That's the day after the Thanksgiving holiday when retailers traditionally offer deep discounts to lure holiday shoppers.