Star Wars dominates Santa's list of the top 12 most anticipated toys this Christmas, taking three spots. Hayley Platt reports from the UK Toy Retailers 'Dream Toys' event in London.
It's tipped to be this year's movie blockbuster. And the hype surrounding the new Star Wars film is spreading to toy sales too. Three Star Wars items are in UK's retailers top 12 list of must have toys for Christmas. Among them Hasbro' Jedi Master Lightsaber, costing a cool £50. Frederique Tutt is a global toy analyst from NPD. (SOUNDBITE) (English) NPD, GLOBAL TOY ANALYST FREDERIQUE TUTT, SAYING: "We find that the movies have been performing really well this year in the UK, so any toy that's movie related has been up 28 percent since the beginning of the year." Plenty of other toys are also proving a hit this year - Pie Face has already sold out in some stores . But most involve a little more technology, says John Baulch, publisher of Toy World. (SOUNDBITE) (English) PUBLISHER OF TOY WORLD, JOHN BAULCH SAYING: "I think if you look for example at the Little Live Pets, it's clever. That features the most cutting edge technology. When they talk about interactive pets, it has a real sense of interacting with the child." Some favourite characters remain, including the stars of Disney's Frozen. And some toys re-emerge year after year, with a modern twist. (SOUNDBITE) (English) 10 YEAR OLD EDWARD TROOPER, SAYING: "You have an instruction manuel and you can ask him what ever you like, maybe learn your name or walk with you." The global toy industry is reportedly worth 90 billion dollars. And the UK is Europe's biggest market. With the economy doing well manufacturers have hoping for sales this year will be intergalactic.