S&P Capital IQ's Tuna Amobi talks about Amazon's Black Friday deals store that is already open, and the outlook for the holiday sales season. Bobbi Rebell reports.
And I'm not skipping a beat opening up its Black Friday he'll start way ahead of the day after Thanksgiving. Money covers the company covered as handicap like he joins us now with more recapping star. Thanks for having me right so what's your take on his strategy isn't gonna work at India and the retailers. Well I think it's the most aggressive ways we've seen Amazon pull out all the stops ahead of the holiday season you know I think if last year's indicator. Is anything to go by week thing that. This bodes well for continued market share gains against. Traditional retail us overall we're pretty optimistic whether buy recommendation on the shares. Did they lose the feeling of urgency though when they start kind of you know. Taking away the specialness of one Daniel it's it's been creeping up every year. That's Friday and that's the trend over the last several years days. Sales and promotions are. Being not starting in early after a kind of speaks to the intense competition out there in the marketplace. On the retail and also doing the same you know Wal-Mart target best buy. So I think no one really wants to lose potential shoppers I think consumers now are. Kind of a view win you know this holiday deals that some kind of continuous. You know trend as opposed to something has just focus on any particular weekend. They're getting it down to prime members how effective is that strategy going to be coming up in receivables suddenly becoming prime numbers just to get in on these. Thirty minute windows that they get an ahead. That's quite conceivable I actually you know prime membership is something that day over the years have tried to creeds the value proposition so this is just another way that they attempted to do that it's not difficult to see why someone might sign up just be able to access. All of these tantalizing deals my head up. On their potential shoppers you know be good products the great products you know as you know not sell out pretty quick so it's it's very possible that it could doubt. You know I'm gain quite in it them honest the. Members are gonna result are we gonna see any areas he more cut down so as we get the Black Friday at north they've made black Fridays of the month. But at least the gonna see if by an actual day and maybe the rebrand that some other way to make back its special or is that they pal lost. Well I don't think it's lost I think you know my thing come you you're likely to see a major bump. In that particular weekend. You know cyber. You know Monday is also extremely important so it's TO question you know the did the bomb that we see may not be as big. I could be given that their starting earlier but it's it's also going to be pretty significant weekend for all retailers. I wanna just quickly ask you about another company that you cover that is CBS their earnings are up tomorrow would be looking for there. What's so we're very cautious enough outlook you know Evan Bayh on the shares we acted downgraded from strong buy we've seen signs of advertising weakness across the industry. The upfront I'm market for CBS where is fairly mixed. But overall there's quite a few bright spots retransmission consent cable networks. Content licensing and you know so it's kind of going to be kind of a mixed bag. You know which is not surprising given the pressures that the large media companies are facing of late so this is going to be you know interest in quarter to watch. Currently the F thank you so much. Thank you our thanks to attend a Mobi have at handicap like you and got him about this is writers.