Hungry consumers get another bite at Apple with the launch of the latest iPhone 6s and 6s Plus. Over 12 million sales are expected in the first weekend alone. Hayley Platt reports.
The long wait - over. Hundreds of customers queued for hours outside the Apple store in Paris. They wanted to be first to buy Apple's new iphones 6s and 6s Plus. And they're not all Parisians (SOUNDBITE) (French) FIRST BUYER OF NEW IPHONE, JONATHAN, FROM BELGIUM, SAYING: "I come from Belgium, a little village in the south called Rossignol, I arrived yesterday, at about 8.30pm, I have been in the queue all day and all night." The iPhone is Apple's best-selling device. Last year it went through a dramatic redesign, ending up with a bigger screen and the facility to make mobile payments. The new models boast more modest improvements. Still the launches are just as crucial says CCLA Investment Management's James Bevan. (SOUNDBITE) (English) CHIEF INVESTMENT OFFICER, CCLA INVESTMENT MANAGEMENT, JAMES BEVAN, SAYING: "The company is extremely well placed in terms of cash, in terms of brand value and in terms of current sales. The critical challenge for Apple is to maintain sales momentum going forward. That is an unknown, that is where we need to see the consumer reaction to the new models." That's looks clear judging from customers in Sydney, who didn't let a bit of rain put them off. (SOUNDBITE) (English) YOUTUBER, HARON NOWABI SAYING: "I'm really excited. I'm a really big fan of the iPhone and they have the strongest, they're claiming to have the strongest screen, so that's another reason why I'm exited." Sales are expected to get a boost this year as China returns to the fold after the iPhone 6's debut was delayed in 2014 over regulatory issues. Analysts expect the company to sell around 12 - 13 million phones in the first week - up from 10 million last year. But there's competition - from a raft of 'fake' Apple stores who started selling counterfeit copies of the iPhone 6 days ago. And at just $91 - a tenth of the full retail cost in some countries - there was no shortage of takers.