The U.N. World Food Program is teaming up with prominent brands, like McDonald's and Google, in a new campaign to raise money to help feed the largest flood of refugees in recorded history. Bobbi Rebell reports.
Some of the biggest brands in the U.S., including McDonald's and Google, are donating advertising time to help refugees. It's for a public service announcement supporting the United Nations World Food Program, and it is timed to the International Day of Peace. The hunger relief agency is running short on cash trying to help feed the largest flood of refugees in recorded history. Because of that shortfall, for example, Syrian refugees with vouchers receive less than 50 cents a day per person to buy food. World Food Program spokesperson M.J. Altman. SOUNDBITE: M.J. ALTMAN, SPOKESPERSON, UNITED NATIONS WORLD FOOD PROGRAM USA (ENGLISH) SAYING "We felt that joining with these companies really gave us a much needed megaphone to spread awareness at a critical time. Now more than ever, WFP and other humanitarian agencies like this need support and resources to address the refugee crisis." McDonald's commissioned the 30-second commercial for the WFP and helped recruit other companies. DreamWorks Animation secured actor Liam Neeson for the voice-over on the ad. Other participating brands include MasterCard, Burger King, Cargill, Facebook, Twitter, United Airlines, McCain Foods and OMD Worldwide. August was one of the bloodiest months in the five-year Syrian civil war. The U.N. refugee agency UNHCR says, that helped drive up the number of registered refugees to more than 73,000.