North American ticket sales are projected to reach $4.4 billion for the summer box office season, shy of the record $4.75 billion set in 2013 according to Rentrak. Shartia Brantley reports.
Labor Day marks the end of the summer box office season. And it's been a good one, with hits such as Avengers: Age of Ultron and Straight Outta Compton. North American ticket sales may reach $4.4 billion. Shy of the $4.75 billion record set in 2013. Although ticket prices have risen, studios are facing lower theater attendance and increased competition from Hulu, Netflix and Amazon Prime. Theaters must provide an immersive experience like the movie Mad Max: Fury Road, says Rentrak's Paul Dergarabedian. SOUNDBITE: PAUL DERGARABEDIAN, SENIOR MEDIA ANALYST, RENTRAK (ENGLISH) SAYING: "It wasn't the biggest box office winner of the season, but that was a movie in 3-D and on a large screen format that was just an unbelievable in-theater experience, and it was a terrific film. Jurassic World same thing, that immersive in-theater experience. When you have that 50-foot wide screen, there's really nothing like it." Rentrak forecasts a record year for the global box office with $11 billion in projected revenue for North America as The Hunger Games Mockingjay Part 2 and Star Wars: The Force Awakens debut later this year.