Apple Music debuts with a free three month trial period and joins rivals Spotify, Pandora and Google Music. Shartia Brantley reports.
Apple is singing a new tune as its streaming music service debuts with a free three month trial. After that, it will cost $9.99 a month. The company joins a crowded field consisting of Spotify, Pandora, Google Music and others. The free trial may convince some users of the competition to test out Apple's offering, though analysts say it might be more attractive to first-time streamers. Mashable's Pete Pachal: SOUNDBITE: PETE PACHAL, TECH EDITOR, MASHABLE IN (ENGLISH) SAYING: "I don't know if they have enough differentiators there to be a really be a compelling product. For people who have never streamed before, this is a great product." Pachal says, Apple's recent spat with Taylor Swift over its decision not to pay artists for songs streamed during the free trial could work to its benefit. Swift complained and the tech giant relented. Pachal thinks the move has created goodwill, which could translate into exclusive deals with artists going forward. That could be a game changer. SOUNDBITE: PETE PACHAL, TECH EDITOR, MASHABLE IN (ENGLISH) SAYING: "If, in the future, a new release is only available on Apple Music that could get them a lot of subscribers." Currently, Spotify, with more than 30 million paid subscribers, leads the pack and could serve as a benchmark for Apple. SOUNDBITE: PETE PACHAL, TECH EDITOR, MASHABLE IN (ENGLISH) SAYING: "They're probably looking to beat Spotify and if they don't after a few months then that will be a good judge of whether this is a success or failure." While Apple's profit potential from the music service isn't known, Pachal thinks it had to jump into the business. SOUNDBITE: PETE PACHAL, TECH EDITOR, MASHABLE IN (ENGLISH) SAYING: "How much influence do you want in how people listen to music and sort of experience their media it's a big deal. They need to have a product here just to stay relevant because once the conversation goes somewhere else those profits tend to go somewhere else too. So, they had to do this." Apple Music will also be available for Android users later this year.