Fitbit's Chief Revenue Officer, Woody Scal, talks about the wearable fitness device maker's Initial Public Offering on the NYSE, and how it compete's with the Apple Watch. Bobbi Rebell reports.
And not hear about here in the fourth in New York Stock Exchange where it it just went public and offer price. At Kellogg's share the first treatment over 30%. Premium. Here at the end when he occupancy wrapping up her act that he briefly had you thank you Bobby great being here. Think talent at this point if you are profitable company and not a case. With the new offering talking about that. Well it's unusual that's right and we really meant something very carefully along the way we've grown. Explosively. We've grown at exponential rates. And just managing company broke practically keeping up demand. Continue to drive it through new products and marketing as a challenge but it's been a great one. And that really excited about where we are today. Do you distinguish yourself by your affiliation for example would have to ramp like wavered talking about those strategies what else we can expect that they. And the granting of hit it. It's a very accessible ramp. Say that that this is really helping people on their hearing to fitness we don't see fitness as this really difficult destination. We see it as something that everybody and achievements but at the principles be accessible fun encouraging. Fashion partnerships are really important. Because people wearing these products all day and so we thought how could we tie into a really. Not talk not fashion house I thought it for virgin reversed a lot of us. A lot of concern about the debut of the apple watchers also big and fat and anything that attracts attention to other category and it makes people. Where interest in fitness it was a good thing that it really is a different. Company good products and out and watch. In the range of products or prices go from 59 dollars in the last fall that at 240. Now we seem to many more platforms than just Iowa so everybody can like. And we have the largest user things. Innocence that we continue to innovate on technology is like battery life our products last from. Fine diesel we have six months you also are getting a lot of competition from well. Right point especially competitors from China we're happy that its market share has not like he's strong but that's the room. So we're 70% dollar here in this category and when he was. If you've grown now in the first quarter of this year up to 85000 dollars here that we did see more competitors and entering the market. They get them out there think about it I think that it but I'm not hear about this is right.