Apple is expected to quickly ramp up production of the Apple Watch after strong pre-orders and limited supplies, according to analysts. Bobbi Rebell reports.
Reviews may have been mixed but the Apple Watch got a lot of attention when consumers finally had a chance to check it out. Close to a million people in the U.S. pre-ordered an Apple watch on Friday according to Slice Intelligence. That's more than smart phones by rivals like Samsung and Sony shipped in all of 2014, according to research firm Canalys. And analysts said Apple could sell between 2.3 million and 4 million watches in the quarter ending June. The official word from Apple? Well there hasn't been any official word. Reuters BreakingViews Rob Cyran: SOUNDBITE: ROB CYRAN, COLUMNIST, REUTERS BREAKINGVIEWS (ENGLISH) SAYING: "With a new item like a new watch, there may be some production problems. For instance, they are making all these different variations on it. Perhaps they are having problems, you know, figuring out which ones they want to make, and, you know, rolling out these chips for these new devices - so these new devices - you have to give the company a bit more benefit of the slack. So, I would actually give them the benefit of the doubt on this. " Analysts at brokerage Pacific Crest said their checks showed that Apple appeared to be ordering components for the watch that would allow it to make well over 20 million this year. As for what's selling, the majority of the orders - 62 percent - were for the less-expensive Apple Watch Sport model, which starts at $349. S&P Capital IQ's Angelo Zino: SOUNDBITE: ANGELO ZINO, EQUITY ANALYST, S&P CAPITAL IQ (ENGLISH) SAYING: "I think it's also kind of important to note that as it stands today, you can't go to a store and actually purchase the watch, and you won't be able to do that probably on April 24th due to supply constraints. " The Apple Watch is also the first major product launch in the post Steve Jobs era, and its first venture into the luxury goods market.