A chocolate sniffing device designed by a Belgian chocolatier has been flying off the shelves. As Hayley Platt reports it offers customers a cocoa high without the calories.
Most people eat it. Some cook with it. And now, chocolate is also being snorted. Dominique Persoone created a cocoa sniffing device back in 2007 for a Rolling Stones' party. And it's been flying off the shelves ever since. (SOUNDBITE) (English) BELGIAN CHOCOLATIER, DOMINIQUE PERSOONE, SAYING: "We made a mix with mint, ginger and chocolate and the mint and the ginger really opens your nose. Then you have the chocolate which goes to your brain and stays there for about fifteen minutes." The device is modelled on Victorian snuff shooters. The cocoa concoction gives users a legal high. But some doctors say inhaling food can be harmful as bacteria can form in the nose. Not all chocolate eating lovers are convinced by the habit either. (SOUNDBITE) (English) BRUGES LOCAL, SABIEN SCIEPERAERE, SAYING: "Chocolate is something you have to taste so maybe, the smell of chocolate is also nice, but I don't think I would get high just off the smell of chocolate, I think tasting is better than just sniffing." (SOUNDBITE) (English) BRITISH TOURIST, CAROL BEASLEY, SAYING: "The only thing I've ever snuffed up my nose was when I was about fourteen and I had a snuff of snuff. So, chocolate, up your nose, what's the idea of that? It's a joke. It's got to be a joke. It's really got to be a joke." 25,000 sales at 45 euros each is no joke. Persoone has sold to customers in Russia, India and Canada, along with Australia and the United States. (SOUNDBITE) (English) BELGIAN CHOCOLATIER, DOMINIQUE PERSOONE, SAYING: "I just want to tease the customers. I'm not the bad boy promoting drugs, not at all. I just want to tease the people." And although Persoone says his chocolate sniffing device is safe. Each one does come with a warning against excessive sniffing.