Advertisers paying $4.5 million dollars for a spot on Sunday's NFL matchup are sticking to classic popular themes. Bobbi Rebell reports.
No matter which team wins on superbowl Sunday, NBC will declare a victory cashing checks for $4.5 million dollars for each 30 second ad it sold during the big game. And with 112 million people watching, advertisers are sticking to big popular themes, like dads and family. Dads, family and cars ... and cars and celebrities ... and celebrities talking about family. And the game has 15 new names, a 50 percent increase from last year. Jeanine Poggi from Ad Age: SOUNDBITE: JEANINE POGGI, TV REPORTER, AD AGE (ENGLISH) SAYING: "It's just a really good opportunity for some of these first-timers and smaller companies to get some brand awareness and build some buzz around their brands." And speaking of branding, note the hashtags, a play for advertisers to extend the ads lifespan to before and after the big game. SOUNDBITE: JEANINE POGGI, TV REPORTER, AD AGE (ENGLISH) SAYING: "Every campaign has a hashtag. Every advertiser is attaching some sort of hashtag to their campaign just as a way to get people ahead of time to start tweeting and building buzz. When you spend $4.5 million for a 30 second ad, you really want to get the most bang for your buck." Twenty-seven-year veteran superbowl advertiser Anheuser-Busch knows that all too well. Its Budweiser "Lost Dog" ad has already been watched 6 million times on YouTube and counting, all before the big kickoff.