Beer-drinkers could have the opportunity to personalize the taste of their favorite brew if pubs adopt new technology at the pump.
It might look like a coffee machine, but this technology is designed to enhance the taste of your favourite beer. Extra hops can be added to beer in the cask, but this age-old technique - known as dry-hopping - can take two weeks to influence the beer's flavour. The developers of the 'Hoppier' say their invention allows beer-drinkers to choose just how 'hoppy' to make their beer, as it's served. Edward Brunner from Cambridge Consultants says the key is to use coffee making technology. SOUNDBITE (English) HEAD OF FOOD AND BEVERAGE SYSTEMS AT CAMBRIDGE CONSULTANTS, EDWARD BRUNNER, SAYING: "So what we've embodied in this technology is an amalgamation of a coffee system and a beer system, where we use a standard beer, we pump that through at high pressure into this brew head, and it's at this point where we're able to do the customisation." Brunner hopes this customisation will encourage people to go to the pub, rather than drink at home. SOUNDBITE (English) HEAD OF FOOD AND BEVERAGE SYSTEMS AT CAMBRIDGE CONSULTANTS, EDWARD BRUNNER, SAYING: "It adds a bit of theatre. It's something different that they can't get at home. And it allows them to choose exactly the type of flavour they want, rather than from just a vast selection of different bottles from the supermarket shelves." The technology might be impressive, but the real test is in the taste. . (SOUNDBITE) DELEGATE AT TECHNOLOGY EXPO, JAMIE MCCALLUM, SAYING: "I thought it was great. I thought the flavour was the real key. We had a test beer, the normal customised beer. It just had more strength to it. And I like the idea that you can make your own beer at the actual bar, which is very interesting." But not everyone thinks it should be limited to the pub. . (SOUNDBITE) DELEGATE AT TECHNOLOGY EXPO, DAN MERCER, SAYING: "I'm kind of thinking it would be more of your home brew, instant, you know, tune up your own beer at home kind of product. That's how I was seeing it, rather than externally in a bar." The Hoppier can be fitted to existing beer systems, and Brunner says he plans to meet with brewers in the coming months to encourage them to adopt it.