Apple’s bid to retake the innovation crown comes under the scrutiny of some of the world’s top technology analysts.
Yeah. He's -- -- new iphones. The iPhone six. And the iPhone six plus they are wind output down the best iPhone we've ever done. It's hard to say whether or not it you know it will be distinctly different from some of the larger phones that are -- market. I think the bigger question that investors need to kind of think about it how continue -- not only. You bring back apple plan to an upgrade cycle but can they win back some of the intro eight. Users of today it used to be apple adopters but left in some cases because of screen size alone apple watch hook. Very deep thinking. And out of this. And some truly. Remarkable innovation. It really is around sort of integrating mobile moments -- at leveraging mobile moments throughout your life. And so I do think that makes the compelling product but it it is priced high in my opinion. And didn't hire only new payment process. And we call it apple. Okay. But the fact of the matter is we haven't seen NFC usage take off in any meaningful way here or in most other markets. On it I think the one advantage apple has is they can educate consumers in a way that other brands and have a harder time -- or just don't connect as well. On insert the simplicity apple has. A really great host of partners from a merchant acceptance perspective. They have leading brands across all of those categories that are really beginning to ignite with mobile payments.