GoPro shares shoot higher in their first day of trading after pricing at the top end of the expected range. Bobbi Rebell reports.
The cheers were loud- and the stock soared. GoPro stock shooting higher in its first day of trading on the Nasdaq- rising more than 30 percent out of the gate from its offering price of $24. The ticker GPRO. CEO Nick Woodman was effusive: SOUNDBITE: NICK WOODMAN, CEO, GOPRO (ENGLISH) SAYING: "I started this business, and it wasn't even meant to be a business." But it is now an almost $4 billion business, with close to a billion dollars in revenue last year- and a lot for investors to be excited about. Renaissance Capital's Kathleen Smith: SOUNDBITE: KATHLEEN SMITH, PRINCIPAL, RENAISSANCE CAPITAL (ENGLISH) SAYING: "We like companies with real earnings, who are able to model this company and we are not obviously going to model that 100 percent plus growth going forward. But we think if the company can grow 20% or so going forward expand its margins which it looks like it can in terms of more volume and production." Videos taken using the company's wearable cameras have made a big splash on the Internet. The company says its videos attracted more than 1 billion views in the first quarter on YouTube, where its channel has 2 million subscribers. But their push to move into content doesn't take away the risk: SOUNDBITE: KATHLEEN SMITH, PRINCIPAL, RENAISSANCE CAPITAL (ENGLISH) SAYING: "The media angle is interesting but I think most analysts are looking at that and not looking to many numbers on that. The risks here are certainly, one product company and how do you model the growth for this company and the competitive nature of this business is huge. Garmin is in there. Every single camera company has to be targeting at this product knowing how successful GoPro has been." And after such a rich debut- Reuters BreakingViews' Rob Cyran has a warning for investors: SOUNDBITE: ROB CYRAN, COLUMNIST, REUTERS BREAKINGVIEWS (ENGLISH) SAYING: "I'd probably stay away just because you are pre-supposing that they are going to dominate this market, and it's going to continue growing, and we actually saw last quarter that sales actually slipped and it could be that they are having some troubles rolling out the new cameras you know, maybe the new cameras are going to be great. But there is a lot when you are baking in a valuation this high that pre-supposes that everything is going to go smoothly and that they are not going to face any competition. That is a really high order." But GoPro is going full steam ahead in its expansion- more than half its revenue in the first quarter came from international sales.