Three of the most popular YouTube videos in 2013 were brand ads. How did video ads morph from something despised to something clicked-on?
This Kmart Christmas video -- starts hanging. But it's risque against any nature ring the bells of the -- social media crowd pulling in more than seventeen million views on YouTube. And counting video ads are spreading faster than a flu virus. Advertisers are gunning for the latest -- The viral video to the top 100 global grant them a bloated just a few dozen web videos and 2005. Posted more than 101000 in a single month last year according to marketing firm disability. And they're ramping up spending on these ads of 30% to one point three billion dollars in the first half of 2013. And I stand here before you. Three of the most watched videos worldwide in 2013 on YouTube where brand ads. This mesmerizing one Bible what trucks featuring Jon Claude van dam. Nearly 65. Million views even -- spooks. Proof of viewer engagement. A big viral video can be as good job as a victory cheaper than TV yes but going viral is not free. It takes the -- Paid advertising depicts the land of social media takes a -- just the brand itself. Posting the contents distributing its total fashion PR with that. It's very rare that a brand video goes viral without that kind of PR and marketing push behind it. I hit it big gas prices are different from network TV ads. They're not locked into a 32 format and since companies don't have a censored a year. They can take more license. As Kmart did with the big gas videos. It's pretty funny. Police my big -- from. -- gas and. Kmart would not comment on cost. The Volvo trucks at its video cost less to make that a TV -- in a fraction of the cost to distribute. What -- the bill. Videos are surely cheaper to distribute them to 3161000. Dollar rate for a 32 spot on network TV set the Big Bang theory. Now that's big gas savings. Won't they won't draw Super Bowl sized numbers a hit video like every -- whimsical baby in -- pulls an adult sized audiences. 68 million views. That's way bigger than big banks nearly eighteen million viewers. In the future expect more cinematic video ads. You'd swear this three minute long lush animation for chipotle was DreamWorks split. It plugs -- purity of chipotle is ingredients. Other ads could be more interactive. Whether cinematic or silly expect -- to be geared toward getting you to share light and tweet them here buddy. That's what it has truly viral so that's what we're after we talk about viral video it's not just that we have massive numbers of views. Are people -- area are we getting that live from social media that you can't get in any other medium.