Nov.07 - As more and more comic book characters hit the big screen, Kevin Feige talks about how the fad is nowhere near over. Rollo Ross reports.
'Thor: The Dark World' has already surpassed the $100 million dollar mark before its release in the States. It's the latest in a string of comic book adaptations which do big business at the box office and, for the most part, are well received by the critics. And most of these superhero movies are produced by the same man, Marvel Studios' Kevin Feige. SOUNDBITE President of Production, Marvel Studios, Kevin Feige (English), saying: "I like to think that the fact that there's a certain amount of spectacle and visual splendour that goes along with superhero movies makes it worth people's time to drive out and see something on a big screen. And I think it's the characters. I think the characters are relatable to audiences. I think everybody likes to see a flawed hero overcome their flaws." If Thor doesn't rock your boat, then over the next year, there's more to come from Captain America and Black Widow in 'The Winter Soldier', the Amazing Spider-Man is back for a second film and X-Men: Days of Future Past is cramming in over 15 superhero mutants in one time-spanning epic. SOUNDBITE President of Production, Marvel Studios, Kevin Feige (English), saying: "If you look at the comics they've been telling a story a month for fifty years or so. So there are a lot of stories that we can tell and a lot of avenues that we can go. As long as we keep sort of taking chances and evolving our characters in our movies so that they can't quite pin us down or can't quite tell where we're going to go next, that we'll keep the audiences engaged and they'll keep coming to see them." Alan Taylor is the director of the latest Thor and has his own thoughts on the future of comic book movies. SOUNDBITE 'Thor: The Dark World' director Alan Taylor (Englihs), saying: "Any wave of culture is a fad. It's going to end at some point, and there are market forces driving this stuff as well as cultural forces. I don't think we're anywhere near the end of it yet. The Marvel universe seems to be expanding. Other competing franchises are revving up to try and meet it and rise to the occasion." So, while the comic book giants Marvel and DC go to battle, you'll just have to make do with the fictional battles between Thor and Loki in 'Thor: The Dark World'