Nov. 05 - 36% of consumers will turn to social media when deciding what to buy this holiday season, according to the Adobe Digital Index. Bobbi Rebell reports.
The chirping of social media like Twitter is not only getting louder- its getting better at influencing what people buy. 36 percent of shoppers say social media will influence their online purchasing decisions this holiday season- according the Adobe Digital Index. Twitter, along with other social media sites like Facebook, YouTube, Pinterest and Instagram have gained traction with shoppers- and are ramping up their efforts. Just last week, Instagram ran its first ad- from red hot designer Michael Kors. But there is a catch- even though over a third of consumers said they were influenced social media- a mere 2 percent actually will make those purchases through the social media site.