Sept. 10 - Apple's newest iPhones look different on the outside but the changes inside could be what really counts after the initial attraction as Apple tries to pump up sales in emerging markets. Bobbi Rebell reports.
Newer, cheaper, faster and a little prettier. Apple's much pre-hyped new phones. For those with the urge to splurge- the 5S will start at $199 with a contract, and comes in, well, the colors of jewelry. A rainbow of citrus colors for the budget bound. The 5C rings up at less than half its pricier sibling, but still a reach for many in the emerging markets Apple wants to reach: Forrester Research's Charles Golvin: SOUNDBITE: CHARLES GOLVIN, PRINCIPAL ANALYST, FORRESTER RESEARCH (ENGLISH) SAYING: "What is surprising a little bit is what they have done with pricing, because I think there was much expectation that trying to reach a broader audience, especially in emerging markets was going to drive the price down. They haven't done that, and I think it speaks to their belief in their premium brand and customers willingness to pay for that brand." And while looks count, in this case, after the initial attraction, what's inside will be what really counts. Tech entrepreneur and CEO of app maker SocialRadar Michael Chasen: SOUNDBITE: MICHAEL CHASEN, FOUNDER AND CEO, SOCIALRADAR (ENGLISH) SAYING: "What I don't think people realized is the tremendous improvements they have made internally in the iPhone, both a 64-bit chip which will allow for much faster processing across all of the apps, but then even more importantly what apple announced, it hadn't been talked about before, is that they are now including a co-processor- an M7 co-processor that is just going to be dedicated and focused to people's movements: the ability to track people and the gyroscopes and other directional components all within the iPhone, and what this means is a whole additional level of applications that can be developed." Another highlight- the fingerprint technology. Cool as a new security system, but radical as a tool for more: SOUNDBITE: MICHAEL CHASEN, FOUNDER AND CEO, SOCIALRADAR (ENGLISH) SAYING: "This could unlock a whole new wave of banking and financial transfer applications that you know we haven't yet seen developed to date." The less expensive 5C can be ordered Friday- the pricier 5S model is out a week later- and- in a move to beat back rivals like Samsung- will go on sale in China at the same time as in the U.S.