Aug 7 - AOL said it would buy Adap.tv, an electronic trading platform that helps companies advertise on video websites, for $405 million in its biggest acquisition under CEO Tim Armstrong.
Welcome to its equity our top story today is a big deal for -- well. Who act in 1997. And. OK okay it's 2013. And Armstrong is dragging the company kicking and screaming into the private. So today he spent four and fifteen million for adapt TV. Come in the business of web video advertising. Armstrong and well went back there Israeli connections to make it -- AOL's video business is Ron -- about an Israeli the majority of adapt TV's management is yup you guess it is -- rally. Hard to vote was so this start up five minute media to AOL years ago is -- AOL's charge into the web video business. As far as -- TV. Come have been using its platform for years so I don't get control over a company with a large customer base. 95 million in revenue according to inside you. Shares of AOL up 2%. And while we're feeling all warm and Fuzzy about the web video ad business. Let's talk think -- me another player and that cornered the market become went public today at nine dollars and five cents. That's when he 5% lower than what Wall Street expected but not to make you -- worth a million. The stock got an 8% bump at the open but since shares of -- 890. And market may be recovering but real estate companies -- truly are getting knocked around. RBC downgraded -- stock one not to sector perform after the company reported a -- expected quarterly loss. Those shares are down 7%. And look Trulia it's 5%. They may compete with each other investors can't seem to tell the difference. Checking in on our four horsemen of the -- that. Safe but is rolling out its graphics to the masses to -- -- tool that gives you a week in mind the massive social network for stuff most personally relevant to you. Now we know users will love it or hate it but it Mark Zuckerberg won back the affection of one Wall Street -- in the process. Shares are down about a percent today but Morgan Stanley which -- -- faith but -- you know its price target of 45 dollars from thirty -- and that's still about the lower than highest price target for FaceBook fan -- gene Munster a Piper Jaffray. And more only one feeling all of her -- but these days. 27 Wall Street firms rated -- by. One act the F financial -- itself. 100 dollars to anyone who can get top player in the Smartphone industry. Rob it's not stand that it's not Google it's not apple it is wait. Microsoft. No really it is Microsoft. Now the -- mobile platforms still doesn't have as many users as android or apple I -- But it is increasing its market share. In fact Microsoft posted the largest increase among the top five Smartphone for. Apple and Microsoft shares -- roughly flat. And think back to the future date equity we did touch on -- trying to reinvent itself again. Under an average up to thirty days of change the company announcing it will unveil new company logo next month. What look like could it be a jumble of all -- in position. What you think it might look like on Twitter at RT RS technique or at Reuters Insider. That's tech would be this Wednesday I'm Jerry Rice and then is it.