June 10 - Apple will launch a music streaming service along with new operating systems for its mobile and desktop products. Bobbi Rebell reports.
SOUNDBITE: TIM COOK, CEO, APPLE (ENGLISH) SAYING: "It's the biggest change to iOS since the introduction of the iPhone and iTunes Radio the absolute best way to discover new music." Apple CEO Tim Cook summing it up at the company's developers conference. iTunes Radio had been considered to be a threat to Pandora- but reaction was lukewarm: Reticle Research's Ross Rubin: SOUNDBITE: ROSS RUBIN, PRINCIPAL ANALYST, RETICLE RESEARCH (ENGLISH) SAYING: "What we have seen with Pandora is that they have a massive audience. It's been difficult for them to monetize that audience, and so Apple might have a slightly different goal. For them, it's more about music discovery as Eddie Q mentioned. It's about driving purchases through iTunes." It is also a key element of a big overhaul of Apple's mobile platform- the biggest since the iPhone's debut in 2007. iOS 7 comes with a new edge to edge look that has new typefaces and icons- and supports multi- tasking. It also updates apps automatically. Apple also unveiled a new Siri with male and female voices. And a new operating system for desktops- dubbed Mavericks. Marketing Chief Phil Schiller gave a sneak peak at the new Mac Pro- Apple's top of the line computer- and took a swipe at critics: SOUNDBITE: PHIL SCHILLER, SENIOR VP, WORLDWIDE MARKETING, APPLE (ENGLISH) SAYING: "Can't innovate anymore my ass." Forrester Research's Charles Golvin: SOUNDBITE: CHARLES GOLVIN, ANALYST, FORRESTER RESEARCH (ENGLISH) SAYING: '"Clearly this reflects the fact that they are in a more pitched battle for market share and for attention" Apple's stock has fallen 37 percent from its high last September- and fell on Monday CEO Tim Cook has been under pressure to show the company can keep up with competitors like Samsung and Google. SOUNDBITE: ROSS RUBIN, PRINCIPAL ANALYST, RETICLE RESEARCH (ENGLISH) SAYING: "Overall what really differentiates Apple is its ability to execute on a lot of these initiatives and it seems again that the team was gelling very well and that they are moving forward . It seemed very positive across the board. " The real reviews will come when most of the products hit the market in the fall.