Jun 4 - Microsoft narrowing the market share gap with Apple in mobile phones according to a new forecast while Amazon becomes more of a player in the advertising market.
When I think Amazon you'd think retail. Kate Kendall maybe TV shows. Coming -- you think advertising giant. New forecast from. 35%. To 835. Million dollars. -- money is about and it's coming from well placed ads near search results when customers looking for a product. This helps and thought collect specific consumer purchasing information and preferences. So that they can do more targeting something that Google and FaceBook are still striving for. Of course Amazon is weight behind those two in ad revenue at 18 it may pass is -- well. He marketer projecting at least in the -- last ad revenues for Amazon hit over one billion dollars in 2015. Nineteen million more than -- well as you know -- -- up for me it's much lower. And is on this spending some of its cash today -- secured rights to sponge Bob square hundreds of other children shows we're streaming service. Once source saying the price tag was more than 200 million dollars. -- Amazon down fractionally. Do you remember that show Ripley's believe it or not we'll believe it or not our best at harassed Microsoft will be biting at the heels of apple it when he seventeenth. When it comes to Smartphone operating system market share apple and Microsoft will duke it out for second place android the dominant leader. The recent company cannot lists projects that Apple's operating systems Smartphone marketshare will drop to about 14% in 2017. And Microsoft we'll scale some mountains to go and just over 2% last year. Almost 13% in 2017. You wondering how this be possible while consumers are expected to gobble up she. And cheaper Smartphones at the rate of one billion in 27 team. Apple isn't a bit player in Lois Smartphones but Microsoft it is and it had winds with their scalability. Microsoft -- help while away and Nokia sell competitively priced Windows Phone products. It's expected and Microsoft will build on its relationships with other Smartphone makers like BP. Microsoft using a little marketing muscle to try to close the app with competitors. This photo montage tweaked out by Windows Phone comparing the auto quality and appeal this ads or Apple's iPhone. The best picture of a long bearded and playing piano with -- on just the Lumia with windows. Shares of Microsoft are we flat they had another 52 week high of just over 35 dollars. Apple shares are down fractionally. Sorry and sputtering time I look at movers. First salary is exact target Salesforce.com. Is buying online marketing software provider for 33 dollars and seven cents a share. That's more than fifty or -- about the -- 22 dollar closed yesterday. Shares hovering near the offer price and that's bad news for mark -- Our spotter and exact target right -- analysts spots sales force might buy shares down 10%. That's tech when you it's Tuesday remember you can follow us on Twitter at -- -- our -- -- equity time to turn up at. This is Reuters.