Nov. 27 - Online sales jumped 30.3% this Cyber Monday compared to a year ago, reaching an all-time high, according to analysis compiled by IBM. Conway G. Gittens reports.
Online sales jumped 30.3 percent this Cyber Monday compared to a year ago, reaching an all-time high. That figure comes from IBM Digital Analytics Benchmark, which tracks more than a million e-commerce transactions a day from 500 retailers nationwide. Digital shoppers hit the internet marketplace hardest around 11:25 in the morning eastern time. And more than 18 percent of them did it using a mobile device. Most of the time, it was an iPad. At checkouts, electronic shopping carts were filled with home goods, apparel, and health and beauty products. In search for bargains, shoppers did not limit themselves to cyber space on Cyber Monday, comparison shopping online and offline. But they weren't tempted by ads on social networks such as Facebook, Twitter, LinkedIn and YouTube. Referrals from these sites generated less than a half of one percent of all online sales on Cyber Monday, a decrease from the year before.