Sept 4 - September marks the start of a tech products parade with high profile new gadgets from Nokia, Motorola, Amazon, Apple and HTC on the calendar. Bobbi Rebell reports.
Tech companies are piling onto the September calendar- angling to get on everyone's holiday shopping list - before the leaves are even falling. The first reveal: September 5th: Nokia and its latest Lumia phone, powered by Microsoft's Windows 8. It's an all-in bet on Microsoft for Nokia- which once dominated the sector- and Microsoft needs to leverage their strengths and bring in some heavy artillery. Avi Greengart of Current Analysis: SOUNDBITE: AVI GREENGART, RESEARCH DIRECTOR FOR CONSUMER DEVICES, CURRENT ANALYSIS (ENGLISH) SAYING: "Things like Xbox you know if Microsoft came out with a version of Halo for Windows phone that would be pretty impressive and it wouldn't be that far-fetched to imagine that sort of future, because Windows phone 8 uses the same kernel, the same core of the operating system as Windows 8." Competing for the spotlight the same day: Google's Motorola unveiling a new smart phone. They've been shrinking staff and cutting costs, and are expected to target the higher end of the smart phone market. Just a day later- September 6th- Amazon's latest Kindle tablet hopes to fire up sales. But in the year since it put out its first low-cost tablet, Amazon is no longer alone. SOUNDBITE: AVI GREENGART, RESEARCH DIRECTOR FOR CONSUMER DEVICES, CURRENT ANALYSIS (ENGLISH) SAYING: "There is a lot more competition and some of it is very good. Google's Nexus 7 is thinner, it's faster, it's got a wonderful display, it's running the latest version of Android and because of that, that's has been selling very well." September 7th: Sony on deck. It's going for the high end and will begin U.S. sales of its latest tablet under the Xperia brand. Add to that- the expected release of a smaller iPad- though that is not yet on the calendar. What is already on everyone's calendar- September 12th. Apple expected to finally unveil the iPhone 5. SOUNDBITE: AVI GREENGART, RESEARCH DIRECTOR FOR CONSUMER DEVICES, CURRENT ANALYSIS (ENGLISH) SAYING: "Well, it will sell itself. The iPhone is very sticky. When people buy an iPhone they tend to stay very happy with the iPhone and buy a new one." And rounding out the month- September 19th. Phone maker HTC has sent out save the dates. More info to come. Bobbi Rebell, Reuters.