Aug. 27 - After creating the virtual world Second Life, serial entrepreneur Philip Rosedale is now looking to create tools to help the entrepreneurs of tomorrow in the real world. Reuters Technology Correspondent Matt Cowan reports from San Francisco.
Remember second life a virtual world populated by avatars with its own currency. People used to talk about it like it was the future. Its next big thing status was relatively short lived but its creator -- rose dale is still around in thinking big. He's focused right now is how to best equipped the workforce of tomorrow. As you'd expect. There's a robot -- you can say Jessica come come over here you can be sitting down. And and somebody can come up that's on the that says the country. Drive up getting your face and have a conversation with you. The difference between Skype and telepresence robot is that you have to schedule -- -- call you -- to schedule interactions in real office. But what this thing you have to schedule interactions either. The new company is called coffee and power when. My co-founder. Ryan and my co-founder Fred and I started thinking about what we're gonna do. We insisted that we are gonna live entirely in cafes because that's where the energy was -- for the creative energy wasn't. One day across his laptop. Ryan looked up and he said you know. There's really only two things we need we need coffee and power you know coffee I guess as a source of chemical inspiration. And then electricity as a way to -- these labs have. The original coffee in power apple allowed people to use their Smartphones to buy and -- small jobs the new version put social tools to work. Amber wolf is that general manager at Paris soma San Francisco co working space she's been testing out -- And it. Some in the -- and all the people who have been in this case -- here now and their areas of expertise are sort of highlighted. It's automatically linked -- Your new project seems very rooted in the real world for some of his best known for creating a virtual world you know. Building's second life and watching what people did in the virtual world. Taught all of us that second life kind of the limits of what we can do on line in a way that I don't think. Many people have gotten C and so it's interesting because I think from that I was inspired by. The many things that we. Perhaps can only do in person or we most naturally you in person and that is what. Brought me all the way around to this fascinating question of how work is gonna change in how working with people face to face is gonna change in the future. That said the visionary behind second life still believes in the transformative potential for tool world's. I think second like and things that come out of second life I believe we'll have. A former profound implication on you know the nature human existence and -- commerce and everything else. Then frankly anything we've seen so far on the Internet but. The amount of time between now that it's very hard process. In other words the future's already here it's just being largely ignored for the time being at least. I'm so struck by how rapidly things are changing now. I think that technology now is creating new opportunity for us much faster than we as individual entrepreneurs can exploit it. And I think that's a really novel moment in in human history. Which is saying something considering what he's trying to do build -- business by serving the needs of entrepreneurs. -- -- Reuters in San Francisco.