July 25 - For EDF Energy sponsoring the Olympics isn't just about eyes on the brand, the company says it also enjoys powerful internal benefits from its association with athletes.
Two billion pounds that's the cost of staging the greatest show on. The majority will come from 71. Locals boxes. It's a chance of course to get the friends noticed by millions around the world. But for EDS an edgy it's not just about -- rifles on the logo. PDF sponsors 36 Olympic and paralympic athletes. London 2012 group director -- wind says associating with such hardworking driven people can have a powerful effect on employees. If we couple laps. And and put that into every employee in the group. Any company would be it would be dramatically improved and so they because they they become a source of real inspiration. As British gold medal hopeful Catherine Granger explains. It's also a chance to recruit some of that dedicated ambitious talent. When you finisher here athletic career. And as old habit of what next moment. Then walked AGF have done for quite PSAs I know that I've been employed -- -- they've got a surfer that you're going to. Which is pain. Very reassuring have. And once -- -- nothing to have concert someone who's been got support to be a career that you then -- about -- afterwards. Events like this woman the Olympic rowing venue continue to EDS long association with the sport. They gets another way of inspiring and engaging the next generation of talent. And being associated with Britain's greatest ever Olympian says Steve Redgrave. Helps drive the message home. When these young people are old enough and appear there and it seized upon the we'll have a fantastic thing out that was pretty -- Olympic Colson and crossing that line itself. The best in the world are going to be doing a few months -- Yeah and -- so all go down that avenue. They'll be tangible benefits for the brand to of course. You energy efficient lights on the iconic tower bridge and electric vehicle charging points to name just defeat. But that PDF it's the internal benefits that show just how powerful -- tool sponsorship can be. Not to build it's really to.