May 16 - With growth slowing in the U.S., the world's leading social network Facebook will be increasingly reliant on international markets as it seeks new sources of revenues reports Matt Cowan.
Coca-Cola once famously after ties that it would like to teach the world to sing. It 2008 FaceBook founder Mark Zuckerberg embarked on a whistle stop tour of a number of European cities. He seemed to get the world to share his obsession with on line sharing. Speaking to Reuters TV at the time he said making money wasn't his first priority. We're trying to optimize the highest profits right now we're trying to optimize it kind of you group going in and -- about it I think that's going to be definitely possible person -- -- in the second half an hour. Back then FaceBook had a mere 100 million members nick Thomas principal analyst at London's research firm informant telecoms and media. As monitored its rapid rise next. What I think its its its progress has been extraordinary of course we've seen that documented document constructive debate took the time. -- to let users localize the site I was like MySpace. -- the key to growing international markets was to build local teams and so on but FaceBook allowed users to development -- and that's. Really helped it to to sort of knocked out. Local competitors and pretty much most markets across Europe now. ComScore is Mike Sean says that with growth slowing in its home market maintaining international momentum will be a key priority for FaceBook. We attend the way that the FaceBook looks now it's more than a hundred million people lately -- -- point three billion online. We Lucas the people who are outside the US that's an excess of 600 million diseases. When we look at the launching small kids intends. Regional breakdowns that's Europe within 260 million people using FaceBook for a monthly basis. I'm really -- when -- the real growth is coming from. It's -- -- like last America that he ate the same thing here yeah Asia Pacific 28 same thing here in the year. FaceBook has now started to emphasize its impact beyond photo sharing and finding friends. In January the site commission to report by the consultancy Deloitte. Which suggested the social network helped enable over fifty billion euros and economic activity across the EU and Switzerland. In 2011. Whether it's brand marketing or royal outreach no facet of British life is quite complete these days without a push on FaceBook. The London based startup based it says that even small businesses have started to change the way they reach out to potential customers. Chris skill -- the company's marketing director. It's one of the core platforms. Bloc's efforts from fat 36%. Of small businesses and are using it as a marks into which puts -- number one has to. Previously. And ruled in especially such as local directories and an advertising -- pages. But clearly that FaceBook Facebook's challenges to persuade people convince people that it can make money. Everyone let's -- because it's free big challenge for FaceBook is that once that -- was -- just not generate some serious generate serious revenue. We were seen launched today all of the services trials museum and charging users for months certain content on that. On the FaceBook profiles to face because experiment he's gonna have to have to experiment. A ways of getting money out these cases is clearly -- -- -- level of engagement is users love it. There -- ways you can calculate that it generates revenue but on the valuations -- and expectations people have once they're investing in the company that really has me wrapped up. FaceBook will clearly have plenty of additional resources to pursue its priorities in the very near future. The first priority may very well be learning how to make more money through its global network of friends. That talent Reuters.