Jan 23 - Research in Motion's new management is faced with big decisions including whether to fight to turnaround the maker of BlackBerry devices or start talking to partners about a deal. Bobbi Rebell reports.
BlackBerry parent company Research in Motion is doubling down- its new CEO saying they are sticking to their strategy- and that no drastic change is needed. The stock, which has lost about three-quarters of its value in the last year, fell on the news. Raising a key question- can the company find its way again- or will it be a takeover target? Recent speculation included deals with companies such as Amazon or Samsung- as well as Nokia with possible support from Microsoft. John Jackson of CCS Insight which provides consulting services to RIM says the clock is ticking : SOUNDBITE: JOHN JACKSON, VICE PRESIDENT OF RESEARCH, CCS INSIGHT, (ENGLISH) SAYING: "I'm inclined to think that it is a turnaround as long as the market abides the turnaround process. So if the market loses patience with these guys then obviously you have a recipe for a potential takeover whether that's private equity or another type of strategic acquisitor remains to be seen." The company's existing product line-up has failed to effectively compete with Apple's iPhone and iPad, and a slew of devices using Google's Android operating system. The company has hemorrhaged market share because of product delays and the botched launch of the PlayBook tablet. New CEO Thorsten Heins thinks RIM can go it alone, focusing on better execution. SOUNDBITE: THORSTEN HEINS, CEO, RESEARCH IN MOTION (ENGLISH) SAYING: "I think what we need to get a bit better at - is to have a little bit more of an ear towards the consumer so I want to strengthen this by bringing some really good marketing expertise in." A third option for RIM would be to license its software-something the company says it is not focusing on, but still open to considering. Bobbi Rebell, Reuters